Full-Line Discount Store
A full-line discount store is a type of department store with these features:
● It conveys the image of a high-volume, low-cost outlet selling a broad product
assortment for less than conventional prices.
● It is more apt to carry the range of product lines once expected at department
stores, including electronics, furniture, and appliances—as well as auto
accessories, gardening tools, and housewares.
● Shopping carts and centralized checkout service are provided
● Customer service is not usually provided within store departments but at a
centralized area. Products are normally sold via self-service with minimal
assistance in any single department.
● Nondurable (soft) goods feature private brands, whereas durable (hard)
goods emphasize well-known manufacturer brands.
● Less fashion-sensitive merchandise is carried.
● Buildings, equipment, and fixtures are less expensive; and operating costs are
lower than for traditional department stores and specialty stores.