Research conducted in 2012 supplemented by that in 2014 makes it possible to create a snapshot of consumer behaviour in nine countries, throwing light on how meals are taken and people's perception of their diet and health. This enables lessons to be learned and international profiles to be created. The Innovations motivating consumers can thus be set against the food trends perceived by market research company and food innovation analyst XTC World Innovation. In Germany, food equals pleasure and shared meals, but there is a clear demand for healthy food, and signs of reassurance as regards quality. In Spain, there is a very positive attitude to food, with a strong link between diet and health. In China (urban areas), there is food hedonism and high expectations in terms of reassurance of quality. In the Middle East (urban areas), there is functionality trust and sensitivity to the link between food and health.
Research conducted in 2012 supplemented by that in 2014 makes it possible to create a snapshot of consumer behaviour in nine countries, throwing light on how meals are taken and people's perception of their diet and health. This enables lessons to be learned and international profiles to be created. The Innovations motivating consumers can thus be set against the food trends perceived by market research company and food innovation analyst XTC World Innovation. In Germany, food equals pleasure and shared meals, but there is a clear demand for healthy food, and signs of reassurance as regards quality. In Spain, there is a very positive attitude to food, with a strong link between diet and health. In China (urban areas), there is food hedonism and high expectations in terms of reassurance of quality. In the Middle East (urban areas), there is functionality trust and sensitivity to the link between food and health.
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