1) On TH operation side, a) We are planing an event on both PC and mobile to collect the content from users, which can start at The last week of this month. b) We are also doing the Quiz in discover now, which can also bring a part of the community effect.
On SG product side, I requested to have community feature which like Tencent QQ community, they are still considering it.
Will think about what's more we can do.
2) For now the branding image is Fun. And we will add Cool to the branding once the new UI of Gas has been done by SG side.