Although Tata Motors was a very successful competitor in India and many international markets, poor macroeconomic conditions, increasing competition, and a variety of other strategic issues had created challenges that would need to be addressed by the division's top management. The possible elimination of diesel subsidies by the Indian government might possibly affect the demand for its diesel-powered vehicles sold in India. Also, the company's managers needed to consider how to expand the market for its low-priced Nano, which had required substantial investment during its development. In addition, the company needed to capture the benefits of its recent acquisitions of Jaguar and Land Rover and expand the market for its commercial vehicles outside of India.