Tim Harrison is founder of The Mobile Consultancy, www.themobileconsultancy.com a strategic advisory and marketing communications business working in the mobile games and applications sector. Widely recognised as one of the industry’s foremost thought leaders, Tim has served in a number of roles in a decade in the mobile industry. He was Head of Games & Applications at Vodafone – where he helped launch the operator’s award-winning live! service – and has served as Chief Marketing Officer at OMTP, the mobile operator advisory group. Before setting up The Mobile Consultancy, Tim most recently served as European Marketing Director at EA Mobile.