Keywords:
Sustainable behavior, wheat producer, agricultural activities, farmers.
ABSTRACT:
The sustainability of agricultural activities has been emphasized in many studies. The main objective of this study is to determine the major factors affecting the adoption of sustainable activities among wheat producers in Marvdasht county in Iran. The Survey research was used and the sample consists of 178 farmers that selected with simple random sampling technique from 10 villages. Findings showed a positive correlation between educational level, knowledge on sustainability, attending on educational classes, participation in extension activities, social norms and conducting sustainable agricultural activities. The regression findings showed that age, educational level, knowledge on sustainability, agricultural income, total land of family, attending on educational classes, participation in extension activities, social norms, controllability of production factors were major variables to explain variability in adoption of sustainable activities among wheat producers. The study has provided recommendations to improve of adoption rate in sustainable agricultural activities.