Second Story Interactive Studios is a commercial studio and also designed other immersive digital experience as the one for the Coca-Cola Company, located in Atlanta. The experience follows the tendency already explored in The National Archives Digital Vaults Experience, of provoking curiosity and exploring the feeling of penetrating a vault compound in which interactive actions can be performed; and which appeals to the same concept of the Vaults, but overcomes it: in Coca-Cola Company situation the immersion invokes an even more intense sense of participation, with other possible various actions. As a well-known wealthy company, the inversions of money destined to the immersive environment were
one differential to be considered, but still makes one think on even broader possibilities for enlarging universes of Historical Archives publishing records keeping faithfulness to principles of fonds and yet conveying information only possible by simulation and associative relationship of links.