Students cum Consumers and Employees
Students at all levels are shifting from traditional products to new forms of coffee,
flavored milk and water, as well as pushing new forms of eating such as vegan diets.
For example, students at the University of Maryland have protested actions associated with animal slaughter by the College of Agriculture. Student protesters at the
University of California at Davis rallied against the display of livestock on “Picnic
Day,” citing that the milking of cows was a form of rape (Argetsinger, 2003). These
opinion leaders often tend to be market predictors. Moreover, graduates from
agribusiness programs are finding employment in an extraordinary number of professions, many only tangentially related to production agriculture, yet they leverage
their knowledge and further expand the discipline.