The word clock in Chinese sounds like the word death. The Chevrolet Nova did not sell well in Latin America because in Spanish the words no va mean 'it doesn't run'. GM also blundered with its 'body by Fisher' tag line'which in Flemish translates into 'corpse by Fisher'. The U.S. government made a miscalculation when it moved to drip the word North from North American Free Trade Agreement (or to move from NAFTA to AFTA) so as to make it more inclusive. The trouble began when Brazil pointed out that in Portuguese 'AFTA' sounded like the words that mean 'an open mouth sore'.