• Revenue management is the application of information systems and pricing strategies to allocate the right capacity to the right customer at the right place at the right time (Kimes, 1989).
• Revenue management is an integrated and systematic approach to revenue maximization via manipulating the rates offered to the customers in light of forecasted demand and supply patterns. It is geared towards selling the right inventory unit to the right customer at the right time for the right price (Sanchez and Satir, 2005).
• Revenue management is the act of skillfully, carefully, and tactfully given the managing, controlling, and directing capacity and sources of income, constraints of supplyand demand (Trabter, Styart-Hill, and Parker, 2009).
• Revenue management is the application of information systems and pricing strategies to allocate the right capacity to the right customer at the right place at the right time (Kimes, 1989). • Revenue management is an integrated and systematic approach to revenue maximization via manipulating the rates offered to the customers in light of forecasted demand and supply patterns. It is geared towards selling the right inventory unit to the right customer at the right time for the right price (Sanchez and Satir, 2005). • Revenue management is the act of skillfully, carefully, and tactfully given the managing, controlling, and directing capacity and sources of income, constraints of supplyand demand (Trabter, Styart-Hill, and Parker, 2009).
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