Wait a minute, though—this is starting to sound rather complicated. If the enemy of change is complexity, addressing all these issues simultaneously sounds overwhelming, doesn’t it? Weren’t we talking earlier about a finite number of manageable transformation points? In fact, we still are. In this section of the book, we will dis-Wait a minute, though this is starting to sound rather complicated. If the enemy of change is complexity, addressing all these issues simultaneously sounds overwhelming, doesn’t it? Weren’t we talking earlier about a finite number of manageable transformation points? In fact, we still are. In this section of the book, we will discuss four fundamental transformations that are integral to transitioning from being product-centric to solution centric. But before we present these transformation ideas, we need to first consider and confront the extent to which we still live in a highly product-centric world