Cluster with the major values for time and page views is the Cluster B (10% instances). It is interesting to remark that in this cluster, users employ Firefox and the keyword Brand in order to access. Due to the visitor type are returning is possible that the main access to the website is through the keyword ‘‘OrOliveSur’’ because they know this e-commerce website. Cluster E (17%) has similar properties with respect to Cluster B but in this case with direct and search engine access.