• These are young tourists. 48% of visitors were aged between 25 and 44 years.
• Most of the demand comes from the domestic market. The proportion of Mexican tourists reached 85% of the total.
• Of the tourists from abroad, 63% originated in the United States of America.
• The most form commonly used is the journey with a partner (40%).
• The tourists stayed overnight an average of 4.55 nights in Michoacan. This is a key indicator for tourism and in particular for hosting service providers.
• The transport most used to reach Michoacán was the private car (77%).
• Among the reasons given by the tourists to visit Michoacan, the reason "cultural events" obtained a significant increase in recent years and now accounts for 40% of the total.