Big Jack's Pizza wishes to strengthen its brand and improve its packing. Please provide advice on the following point:
- a new range of fusion cuisine pizzas: exciting names needed for at least five pizzas
- new promotional ideas
- a new or updated logo,color scheme and slogan
- a new box or box design for takeout and delivery.
Estimated impact of implementing changes on packaging and advertising costs:
- change logo +2
- three - color printing +1%
- four - color printing +2%
- non - standard box shape +2%
- non - standard box materials +2%
NB Big jack's will not accept an increase of more than 5%