ompete in existing market space
· Beat the competition
· Focus on existing customers
· Exploit existing demand
· Make the value-cost tradeoff
· (create greater value to customers at a higher cost or create reasonable value at a lower cost)
· Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
· Every percent in market is very important
· Strong fight about customer
· Big competition amid companies
Red Ocean is World merciless competition and fight for the customer.