Promotion (Promotional Mix or Marketing Communications Mix). Walmart’s promotional mix is composed of advertisements, sales promotions, personal selling, and public relations. The company advertises on newspapers and websites. Walmart uses sales promotions in the form of special deals and discounts. Personal selling happens at Walmart stores, where sales personnel persuade customers to try new products or package deals. In terms of public relations, the company uses press releases to inform customers and investors about policies, programs and strategies. The firm also occasionally sponsors charity programs. Thus, the promotion component in Walmart’s marketing mix helps improve the company’s ability to attract customers to its stores and helps build brand recall.