to catch customers. They hence suggest the EC-based logistics scheme for helping fashion supply chain management.GuerciniandRunfola[11]present different theoretical perspectives on the issue of business networks and their role in the process of internationalization. They conduct a case study based on a vertically integrated fashion firm which has implemented branding and retailing strategies in an international context. Christopher et al. [12] and S¸en [13] show that the characteristics of fashion supply chains include short product life cycle and high demand volatility with low predictability. The fashion supply chains also involve many inflexible processes. These characteristics are also partially identified by Bruceetal.[14].Based on these inherent features of fashion supply chains,there are proposals on using agile SCM approaches with agoal of achieving quick response to market demand changes.