To simplifY that LCA tsunami, promising software zeroes in on the four biggest impacts four levels down in a product's supply chain.7 This offers up the roughly 20 percent of the causes that account for about 80 percent of effects-the ratio known as the Pareto principle, that a small amount of variables account for the largest portion of effect.
Such heuristics determine whether a flood of data offers up a "Eureka!" or we suffer from information overload. That decision (Got it! versus Too much information) emanates from a thin strip in the brain's prefrontal area, the dorsolateral circuits. The arbiter of this cognitive tipping point resides in the same neurons that keep the turbulent impulses of the amygdala damped down. When we hit cognitive overwhelm, the dorsolateral gives up, and our deci sions and choices get worse and worse as our anxiety rises.8 We've reached the pivot where more data leads to poor choices.
Better: Zero in on a manageable number of meaningful pat terns within a data torrent and ignore the rest. Our cortical pattern detector seems designed to simplify complexity into manageable decision rules. One cognitive capacity that continues to increase as the years go on is "crystallized intelligence": recognizing what mat ters, the signal within the noise. Some call it wisdom.
WHAT'S YOUR HANDPRINT?
I'm as trapped in these systems as anyone. Yet I find it hard to write about this without sounding shrill; our impacts on the planet are inherently guilt-inducing and depressing. And that's my point. Focusing on what's wrong about what we do activates circuitry for distressing emotions. Emotions, remember, guide our attention.
And attention glides away from the unpleasant.
To simplifY that LCA tsunami, promising software zeroes in on the four biggest impacts four levels down in a product's supply chain.7 This offers up the roughly 20 percent of the causes that account for about 80 percent of effects-the ratio known as the Pareto principle, that a small amount of variables account for the largest portion of effect.
Such heuristics determine whether a flood of data offers up a "Eureka!" or we suffer from information overload. That decision (Got it! versus Too much information) emanates from a thin strip in the brain's prefrontal area, the dorsolateral circuits. The arbiter of this cognitive tipping point resides in the same neurons that keep the turbulent impulses of the amygdala damped down. When we hit cognitive overwhelm, the dorsolateral gives up, and our deci sions and choices get worse and worse as our anxiety rises.8 We've reached the pivot where more data leads to poor choices.
Better: Zero in on a manageable number of meaningful pat terns within a data torrent and ignore the rest. Our cortical pattern detector seems designed to simplify complexity into manageable decision rules. One cognitive capacity that continues to increase as the years go on is "crystallized intelligence": recognizing what mat ters, the signal within the noise. Some call it wisdom.
WHAT'S YOUR HANDPRINT?
I'm as trapped in these systems as anyone. Yet I find it hard to write about this without sounding shrill; our impacts on the planet are inherently guilt-inducing and depressing. And that's my point. Focusing on what's wrong about what we do activates circuitry for distressing emotions. Emotions, remember, guide our attention.
And attention glides away from the unpleasant.
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