4. Colors also have different meanings in different cultures . A color may represent good feelings in one culture but bad feelings in another. For example, in the United States, white represents goodness. It is usually the color of a bride’s wedding dress. However, in India, China, and Japan, white can mean death. Green is the color of dollar bills in the U.S., so green may make Americans think of money. But in China, green can represent a loss of respect. Different colors sometimes represent the same idea in different cultures. In European cultures, purple is the color of royalty for kings and queens. In Asia ,yellow is the color of royalty. In addition, one color will have many different meanings within one culture. For example, in North America, red often means stop or danger, but it also can represent love.