For executives, innovation is one of the key drivers of companies' future success and therefore one of their top priorities. Innovation drives product, process and organizational change and is therefore the key differentiating factor for companies. In reality, the measurement of innovation is often based on outdated economic indicators (R&D expenditures and number of patents) which do not capture the complexity and multidimensionality of the innovation management processes in companies. The RobecoSAM questions have been developed to include state-of-the art innovation indicators, covering the whole development chain from innovation input (R&D spending), innovation management (processes in place, KPIs) to innovation output (success rates, return on investment). Additionally, the importance of environmental and social innovation is analyzed.