Introduction
This case consists of and analysis , where companies in the same field are compared to figure out which company belongs to which financial statement.
Health products
The Companies
Company 1 is the largest prescription pharmaceutical company in the world. It has many different ethical pharmaceuticals, Which are supported with a big R&D budget.
They have recently divested in non pharmaceutical businesses and are no seen as the partner of choice for license deals with other biotech companies.
Company 2 is a diversified health product company. Among their products you find non prescription drugs, health and geauty products but also medical diagnostics and devices, Brand development and management are major elements in the firm's mass market oriented strategy.
The financial statements
When you look at the statement you quickly see that there are some items that stand out in terms of how much it differs getween the companies. When I look at intangibles I see that B has much higher value which would imply that B is company 1 that have a lot inevst in research.