1.1. Research Objectives
However, at present, there is none empirical study that has been conducted on benefits of mobile hotel reservation adoption application comprehensively in Malaysian hotel scenario. This study was adapted from Shanshan, Wilco & Eric (2011) study utilizing different settings and aspect. Hence, this study is worth to carry out in line with the insights that researcher hope to offer for hoteliers. Specifically, the research was carried out to explore mobile hotel benefits structures. The taxonomical benefits offered by six (6) luxury hotels mobile reservation adoption were compared and analyzed.