To communicate well with people of other countries, you must learn
to speak well, right? Yes, but speaking isn’t everything. Some experts
say only thirty percent of communication comes from talking. Your
gestures and other non-verbal actions matter, too.
But in different cultures, the same action can have different meanings. When you have to meet someone from a different culture, be prepared. Do you know what kind of gestures and customs are appropriate?
Let’s look at shaking hands. North Americans like a firm handshake. But the French prefer a light, short handshake. If you shake a French person’s hand the North American way, he or she may not like it. People in Eastern European countries and some Latino cultures prefer shorter handshakes, too. Hugging after shaking hands is also a common introduction there. Don’t be surprised if a Brazilian gives you a hug. If you misinterpret gestures of introduction, your friendship may get off on the wrong foot!
Everyone around the world knows the “OK” hand gesture, don’t they? But in Spain, parts of South America, and Eastern Europe, the OK sign is considered rude. And if you go shopping in Japan, it means you’d like your change in coins instead of bills. In France, making the OK sign means “zero” or that something is worthless. So check before you use the OK sign to be sure it’s OK!
Understanding even a few key gestures from different cultures can make you a better communicator. So next time you
travel, try being culturally sensitive. Find out the local
gestures and let your body talk.