Table 4 shows the categories identified in the shopping list task.
There was a significant difference in the frequency of mention of
the categories considered between each list (v2 = 22.81,
p = 0.0036), suggesting that consumer perception of the personality
of the person who wrote each shopping list was significantly
different. The results of the Chi-square per cell analysis showed
that only for the category With little time the frequencies of mention
where different to the expected values (Table 4).