TQM and performance relationship is a popular discussion in the literature, quality performance and TQM
relationship is supported with various studies but the findings about innovative performance is inconsistent. However,
most scholars stress on the importance of TQM activities on performance outcomes. The main goal of the study is to
investigate whether TQM activities affect quality and/or innovative performance and also defining the effective
components on these performance types. Accordingly, we investigated literature to develop hypotheses and in order
to test the research model, data were collected through a su rvey in Marmara Region, and then statistically significant
and positive relationship among TQM activities, quality and innovation performance was found.