STUDY QUESTIONS
1. Describe and evaluate Giordano’s product, business,
and corporate strategies.
2. Describe and evaluate Giordano’s current positioning
strategy. Should Giordano reposition itself against its
competitors in its current and new markets? Should
it have different positioning strategies for different
geographic markets?
3. What are Giordano’s key success factors and sources of
competitive advantage? Are its competitive advantages
sustainable, and how would they develop in the future?
4. Could Giordano transfer its key success factors to new
markets as it expanded both in Asia and the other parts
of the world?
5. How do you think Giordano adapted/would have
adapted its marketing and operations strategies and
tactics when entering and penetrating your country?
6. What general lessons can be learned from Giordano for
other major clothing retailers in your country