The complexity of modern life is likely to promote a continuing need for enjoyable, safe, and challenging recreational activities as a diversion for the public and as a partial solution to social problems in our society. Just as lifestyles have become more complex in the United States, so has the nature of the recreation profession. The industry faces numerous challenges as it seeks to provide quality recreational experiences for diverse participants Technological changes in equipment and communications require that employees understand their impact upon recreation businesses Such things as cellular phones on wilderness trips and marketing through the Internet have changed the face of the industry. The ease of international travel and the emergence of popular eco-vacations overseas have prompted professionals to understand different cultures and physical environments. Increasing government regulation, particularly in the area of safety means professionals must be aware of and com ply with new laws, policies, and procedures. As specific industry segments mature, employees will be held to higher and higher standards of training and performance. These challenges require that employees bring a broad range of skills to their positions and that they continue their education to deliver quality experiences that meet current standards in the field. The reward is involvement in enriching experiences that enhance the recreation employee's life and that can effect social change.