The logo discovery the book for a book about oceanography old. and met (Norse Siren) fairy tales. And compatibility with the Starbucks reminiscent of adventures at sea as well.Consistent because Starbucks is big company and have stable of marketing that have many of branch and have good income.When talking about Starbuck brand we think of Siren on logo, green color, smell of coffee in shop and environment in shop. Environment in the shop they design to make customer feel relax, informal and feel warm. Staff or partner, Starbuck have training to staff to work efficiency for make coffee and service. The staff are friendly and attentive to customer. Starbuck doesn’t have advertise on TV. or bill board but many people can know this brand because word of mouth to quality of coffee Good taste of coffee and good service of the staff. Customers must buy to buy again.