culturAL problems
top Management support management support is the driving force in electronic
commerce applications in corporations. According to delone top management support is
the most crucial factor for information technology applications in SMEs (1988). In particular, without the support of top management in decision-making process, it is not possible for SMEs to realize structural and technological transformation in electronic commerce by making required decisions and moreover without their support, any initiative
regarding this matter may become unsuccessful.
(Grandon and Pearson, 2004).