While verbal communication is much studied and is the focus of much applied attention in areas
ranging from journalism to governance to entertainment, the fact is that human beings communicate
more through nonverbal means. Some estimates are that so-called body language accounts for 65,
70, even 90 percent of human communication. Using the 70-percent figure for body language, the
voice accounts for another 20 percent or so, and specific words only about 10 percent. Research
conclusions may vary a bit, but the consensus is clear: Nonverbal communication is hugely
important in human interaction.
Nonverbal communication also is bound to culture. In particular, there are differences among
cultures and nationalities about the relative value of speech versus silence, the relative value of talk
versus action, the social role of small talk or gossip, and the role of animation, rhyme and
exaggeration in speech. Because of these differences, the study of verbal and nonverbal
communication always must be done within a social or cultural context.
While verbal communication is much studied and is the focus of much applied attention in areasranging from journalism to governance to entertainment, the fact is that human beings communicatemore through nonverbal means. Some estimates are that so-called body language accounts for 65,70, even 90 percent of human communication. Using the 70-percent figure for body language, thevoice accounts for another 20 percent or so, and specific words only about 10 percent. Researchconclusions may vary a bit, but the consensus is clear: Nonverbal communication is hugelyimportant in human interaction.Nonverbal communication also is bound to culture. In particular, there are differences amongcultures and nationalities about the relative value of speech versus silence, the relative value of talkversus action, the social role of small talk or gossip, and the role of animation, rhyme andexaggeration in speech. Because of these differences, the study of verbal and nonverbalcommunication always must be done within a social or cultural context.
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