Just spoke with K Patty about EOS for aTH.
My recommendation for EOS is to go into SALE window right after World Cup ends (14 July) , till 03 August (for about 3 weeks)
Only then do we launch #mygirls campaign in aTH as its not ideal to launch new campaign with SALE ISCs in store, for it may confuse the consumer.
Do note we still need to have a champions window for some stores and all other stores will have SALE WINDOW.
K Natt, do we need to align with brand comms and VIJAY and see what they say?