Abstract-Currently, most domestic insurance companies have
begun to pay attention to CRM, but mostly in the primitive
exploration and practice stage. These explorations and
practices generate some problems while achieving preliminary
results; the vertical application differentiation of current CRM
system in the insurance company has appeared little by little
and the program promotion in many companies have been
weakened and even left aside. For finding out the crux of
problem, how to introduce the effective CRM system
sustainable in upgrading under the prerequisite of taking into
full account the operation characteristics and the conventional
management modes in the domestic insurance industry
appears to be particularly important.