As bag manufacturers, there was a real possibility that they would soon get lost in the complex world of textile production, so the Freitag brothers sought additional help. They hired a textile engineer, a textile designer, and a prototyping tailor just for this project.
Their mission: to develop fabrics and clothing that could be produced without wasted resources, endless transport distances, or chemical overuse. The textiles were to be manufactured nearby, under fair conditions. Of course they should be able to withstand the harsh wear and tear of the factory, and even harsher afterwork parties. And when a garment made from these new textiles wears out, it should be possible to throw it in to the compost heap, where it will biodegrade organically without leaving behind any harmful residues like a guilty conscious.