1. The advantages for a company of using celebrity endorsement in its advertising.
When company use celebrities as presenters make its products easier to be remembered and more reliable. The company can expand the user group and increase sales product. The Product introduction grow by word of mouth user group, such as celebrity, actor, businessman. Using celebrities as presenters beneficial to the company. Because of its popularity in the social network.
2. The disadvantages for a company of using celebrity endorsement in its advertising.
We should not choose the celebrity as a presenter for many brands. Because it is hard that customers will remember a brand. We should not choose a new celebrity, because may be they are not popular. But if we choose famous celebrity they may outstanding more than the product. Presenter of the brand should use the products of this brand. To make customers trust in the products.
3. Thai Celebrities who are used in advertising and products or types of products they advertise.
The person we will give examples today is Ms. Chompoo Araya A Hargate. She is a presenter, with Samsung mobile phone, which is widely known and she is also a presenter for the Thai Samsung electronics company a long time. She is recognized and accepted by the customer. Samsung is a very famous brand and has the celebrity presenter Ms. Chompoo result the product is memorable and more reliable. Because the presenter use products of this brand.
4. One example of effective celebrity endorsement
The Lays company use Mr. Nadetch Kugimiya and Ms. Yaya Urassaya , who is an actor famous as presenter continuously. Lay product is known and has been well received by consumers. The company gets more profit. Lay products are very popular nowadays.