Competitively oriented goals, such as wanting a better deal than the counterpart, withdrawing information, attacking the counterpart’s face, and wanting to gain power over the party; likewise, compassionate feelings may cause negotiators to experience more trust, and consequently activate cooperatively oriented goals, such as maximizing joint gains, promoting information exchange, and developing a positive relationship with the counterpart (Liu and Wang, 2010). Understanding how cognitive and emotional factors influence pre-existing goals and planning accordingly will help negotiators develop strategies to counter their effects.