1. I don’t have enough time.
The lack-of-time excuse is an easy
crutch to lean on. It paralyzes many
advisers from advancing their practice.
Reframe the familiar excuse of “I
don’t have enough time,” as the more
accurate confession: “I don’t make
enough time.”
When you run a business, one of
your essential roles is to market your
practice. Marketing has to be a top
priority, not something you “fit in.”
Decide now to champion the story your
audience discovers about you through
your content.