Franchising is based on conformity and uniformity, not freedom. As a franchisee, you do not really hold the reins. You may technically be the boss of your shop, but you must follow the orders of the home office. "Franchising is strnilar in a lot of ways to joining the military in that you're going to agree to follow orders, youre going to wear the same uniform and you're going to march up the hi together and try and accomplish the same mission. Buying a franchise in order to control your own destiny is akin to joining the marines in order to do your own thing.'"