Better picture quality
As flat panel display (FPD) devices such as LCD and PDP
have strong advantages in display size and depth compared to
CRT, CRT TV’s are rapidly replaced with FPD TV’s. The
strong demand on FPD and huge investment in the
manufacturing facility allowed ever larger screen size with
rapid cost reduction. With so much competition in the market,
display resolution such as supporting of full HD resolution,
1920 x 1080 pixel counts, is one of the differentiating factors
along with large screen sizes of over 50 inches. With such a
large FPD screen, TV manufacturers are trying to provide
vivid picture quality, comparable to the movie theater.
Even with all these additional features and quality, the price
of FPD DTV’s have been continuously reduced due to severe
competition. During the last two years, average price
reduction has been around 40%/year, forcing manufacturers
into a whole range of efforts to reduce overall cost.