People watch the US Superbowl for three reasons. For American football fans, the match between the two best professional teams is the main focus, but for the rest of us it is the halftime show and the TV commercials that are the main attractions. We looked at the halftime show earlier this week (http://www.bangkokpost.com/learning/learning-from-news/464208/kate-perry-halftime-show-wows-superbowl-fans). Today, let's take a quick look at some of the more interesting commercials.
Given the huge television audience, advertisers are willing to spend a small fortune to show off their products or reinforce their brands. This year, a 30 second commercial went for up to 4.5 million dollars (147 milllion baht), not to mention production costs. Thus, every year, you can expect something very special.
This year, many commercials had surprisingly serious themes. They were not selling products directly, but they were trying to create a favourable corporate image.