2. Introduction
Find out to whom you’re writing
Put yourself in the hiring manager’s shoes for a second. Would you like to be addressed as “Dear Sir or Madame?” or “To whom it may concern?”
“Dear Sir or Madame” makes you sound like you’re from the year 1865, and “to whom it may concern” is very irritating to hiring managers.
You can easily avoid this problem by doing your research. Look through the company’s website, LinkedIn, or even give the company a call to ask for the hiring manager’s name. Even if you get it wrong, it still looks like you’ve made an effort.
Introduce yourself