This study revealed a number of problematic business requirements during the audit phase that seemed to impact on
communication quality on the phone. These included scripting parts of the calls, ‘upselling’ (persuading the customer to
buy a new product/service), and rebutting requests for the cancellation of services. In the audit, it was found that transitioning
from dealing with a customer complaint to upselling a financial product through a scripted monologue to that same customer
(irrespective of whether the complaint was dealt with satisfactorily) was particularly problematic and the calls often
ended badly. As well, the requirement to rebut three times when a customer would like to cancel a service caused communication
tension and antagonism.