Assists and serves others to meet their needs. Focuses on discovering those needs and the way to best meet them. Matches customer requirements to existing products and services and/or designs, develops, and customizes additional products and services. Note: the term “customer” includes, but is not limited to, internal and external associates, peers, colleagues, community members, students, faculty, external agencies, or anyone that the person is authorized, by position, to help. Maintains own and others attention to internal and external customers’ needs. Takes personal responsibility for continuously raising the standard of customer service.