A singer and guitarist born into a sharecropping family on September 16, 1925, in Itta Bena, Mississippi, B.B. King—born Riley B. King—became one of the best-known blues performers, an important consolidator of blues styles, and a primary model for rock guitarists. Following his service in the U.S. Army, he began his career as a disc jockey in Memphis, Tennessee, where he was dubbed "the Beale Street Blues Boy." That nickname was soon shortened to "B.B.