It was opportune that the researchers were working in a UK university
that was grappling with the process of aligning market demands
with procurement and supply chain management, as it sought to
enhance its' sustainability credentials (a strategic goal) and achieve
accreditation for its catering efforts by winning coveted Soil Association
certification and a higher sustainable campus award (tactical outcomes).
We were therefore in a position to engage, through a case
study approach, with the challenges of operationalising a sustainable
supply chain aligned to the University's strategic goals and marketing
drivers.