3 Organizational level change: Organizations are both vehicles for health communication messages and sites for change that influence other levels of change. Outcomes include changes in organizational structure to support individual-level behaviour change, shape organizational policies and influence organizations to become healthy models for other community organizations.
4 Societal level change: Societal factors include normative behaviours, policies and physical and information environments that influence health actions at other levels. Outcomes include changes in legislation and mobilizing public opinion to address a health issue.