The campaign reached an audience of approximately three billion people through media coverage.
34 684, one minute video job applications we submitted from 197 countries. It’s safe to say that at least one person from every country in the world applied.
Over 475 000 votes for Wild Card applicants were received. Web stats showed 8 465 280 unique visits, 55 002 415 page views with an average of 8.25 minutes spent per visit.
Overall, it’s safe to say that the campaign was a success (except for that one little sting) and it even went on to win numerous awards at the Cannes Lions International Advertising Festival.