Coaching is “the art of facilitating the unleashing of people’s potential to reach meaningful, important objectives” .
Systematically integrating culture into coaching unleashes more potential by tapping into the richness of cultural diversity.
Cultural differences become an opportunity rather than a problem.
What is needed, however, is a dynamic and inclusive view of culture, rather than the traditional static, binary understanding of culture.
This also reflects on how we use the Cultural Orientations Framework: to open new conversations, possibilities and choices; and to foster human growth by leveraging differences rather than establishing a limiting, fixed “absolutely valid” assessment.