people are increasingly using social media platforms, such as Twitter and Facebook,
to share their thoughts and opinions with their contacts. One in six people in the world today is a user of Facebook. In a way, social media has transformed traditional methods of communication by allowing instantaneous and interactive
sharing of information created and controlled by individuals, groups, and organizations.An important attribute of social media is that postings on these sites are made in a
naturalistic setting and in the course of daily activities and happenings. As such, social
media provides a means for capturing behavioral attributes that are relevant to an
individual’s thinking, mood, communication, activities, and socialization.