In this context, mapping parties represented a valuable way to
attract people toward slow tourism activities and in turn raise
awareness about the project. A number of mapping parties were
organized during spring and summer 2014 in different areas along
Via Regina. They consisted of one-day nature walks in which,
thanks to the cultural experts and associations involved, focus
was placed on tracing the history of the territory and rediscovering
its local traditions (e.g. customs and food). Mapping parties were
advertised through the official channels (mainly websites and
social network profiles) of the project and those of its partners.
The public was thus quite heterogeneous, being formed by university
staff, people from the associations and communities involved
and also citizens interested in the activity.