Enhancing tourism infrastructure and productivity
In order to position Korea for the next phase of growth by moving away from the
pursuit of volume tourism towards greater value-added tourism, the ministry has
improved accommodation, tour guides, shopping and food systems that are directly
related to visitors’ satisfaction. For example, the number of premier and high-quality
accommodation units has been expanded to 8 093 971, which is a 4.2% increase over the
previous year and the government made greater efforts to provide more qualified tour
guides by educating them to improve their knowledge and capability in selling Korean
tourism products and inspiring consumers through service quality.